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The defintion of Customer Relationship Management (CRM) that I favor is "CRM is the business strategy that aims to understand Abby Smith USA Jersey , anticipate, manage and personalize the needs of an organization's current and potential customers"


From this we can learn that CRM is more than just a piece of software; CRM is a business strategy, one that puts the customer at the heart of the business.


?That's nothing new? I hear you say Abby Dahlkemper USA Jersey , and you would be right. Good business people have always understood the relationship between happy customers that come back again and again and creating long term, sustainable profitability.


You just have to think of the local shop owner who knew everyone of his customer's names, birthdays and particular ailments to prove that point. What is new is that there now exists the technology to enable this customer-centricity on a much larger scale.


It is said that a successful CRM implementation will allow your Customer Service Replica USA Womens Soccer Jerseys , Sales and Marketing people (and anyone else in your organization) to have a holistic view of each and everyone of your customers. In theory this will enable them to make quick, informed decisions, create cross selling and up selling opportunities Custom USA Womens Soccer Jerseys , measure marketing effectiveness and deliver personalized Customer Care.


Sound's great doesn't it!


The History of CRM


Following on from Enterprise Resource Planning or ERP (the business strategy that promised to automate the ?back-office?), the term CRM was first coined in the mid-1990s. CRM in those days referred to the software used to help businesses manage their customer relationships. From sales force automation software (SFA) that focused on customer contact management to integrated knowledge management solutions, these were the early foundations of CRM.


The last couple of years have seen the term broaden to encompass a more strategic approach and the investment of billions of dollars worldwide into CRM solutions and services has followed.


First Things First


Successful CRM always starts with a business strategy Authentic USA Womens Soccer Jerseys , which drives change in the organization and work processes, enabled by technology. The reverse rarely works.


The key here is to create a truly Customer-Centric philosophy that touches every point and more importantly every person in the company. From CSR to CEO everyone must live and breathe customer focus for all of this to work.


At the same time you should look at your which processes could be re-engineered to make them more effective for your customers. Until you have done this, put away your chequebook!


The Right Technology


It is estimated that the global market for CRM services and solutions is currently worth $148 billion. That means a lot of choice when selecting your technology - from web-based solutions aimed at small businesses with less than 10 employees to solutions suitable for multi-national enterprises with millions of customers.


The Future


CRM has already made a big impact in the world of Customer Service and will continue to do so. As more and more companies become customer-centric those that fail to do so will lose competitive advantage. As technology increases to develop at a startling rate the key emphasis will be how we can fully utilise it within our business.


However let's not lose sight of the fact that Customer Relationship Management is about people first and and technology second. That's where the real value of CRM lies USA Womens Soccer Jerseys For Sale , harnessing the potential of people to create a greater customer experience, using the technology of CRM as the enabler.


CRM may or may not prove to be the answer to providing excellent customer care, but the philosophy of putting customers at the heart of our business is definitely a step in the right direction.


It will take dedication but it will likely be worth it ultimately and you will delight in your work life a lot more than you actually did before. Even better Cheap USA Womens Soccer Jerseys , you will sleep well through the night knowing which you have control over a financial future.


It’s a better plan for stay in your own home moms, retirees, handicapped folks or simply anyone else who wants to control their finances. This also comprises of those of us who have been laid off through our former businesses.


You don’t need to get up early and deal with traffic just to arrive at a job that you really really don’t such as. Many people happen to be earning $50 Replica USWNT Soccer Jerseys , 000 and much more a year working within the comfort of dwelling.


“A third amongst us are already doing business from home. “


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