What do you think it is? Many experts insist it's the word "you." Why?
When most of us read anything Brent Burns Sharks Jersey , we're looking for something that interests us. What do we need at that moment? What will we need tomorrow? Why should we bother to read this story?
Self-interest is what motivates us to comb our hair, brush our teeth, and seek that new job promotion. It's what makes us change college majors, change careers, or move to a different city.
Yet many sales letters ? many of which cross my desk ? neglect to personalize the message by using the critical word "you." That's tragic, because "you" is rated one of the English language's most powerful motivators.
A few years ago, it's reported that a major university conducted a study to find the most persuasive words. "You" topped the list Logan Couture Sharks Jersey , followed by the words money, save, new, and results.
So, how can you work this wonderful word into more of your writing? Here are a few suggestions:
1. Find a way to use the word "you" in the headline. Headlines are reportedly read four times more often than the rest of the story.
2. If your letter doesn't have a headline, can you work "you" into the first sentence?
3. Consider putting the word "you" into each paragraph.
4. Use "you" as a way to convert features into customer benefits. Example: "Our new fabric keeps your shirt looking fresh. And our new spring line offers you five vibrant solid colors."
5. It's said that the second best-read part of a business letter is the P.S. Therefore, you should probably consider using "you" there Joe Thornton Sharks Jersey , too.
Final question: If "you" is the most important word in the English language, should you consider using it more?
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